INNOVATUR – Target Groups

 

 

Primary Target Group: Academic staff members of higher education institutions involved in teaching tourism.

Needs of the Academic Staff:

  • Modernization of teaching approaches, including methodologies and tools for effective e-learning.
  • Inclusion of relevant topics in undergraduate tourism curricula.
  • Proactive contributions to the tourism sector through capacity building.

Expected Benefits for Academic Staff: The academic staff at both universities have gained:

  • Insights into innovative teaching methods to improve learning outcomes.
  • An understanding of relevant topics not currently addressed in undergraduate curricula, supported by the newly developed textbook and case studies.
  • Acknowledgment of the role of higher education in enhancing the tourism sector, informed by stakeholder needs and expectations.

Secondary Target Group:  students of higher education (mainly undegraduate level but also in graduate level) and external stakeholders (tourism associations, entrepreneurs, private companies, public agency planners).

Needs of students in Higher Education:

  • A better understanding and skill acquisition to tackle challenges in tourism, such as climate change, pandemics, and competition from smart technologies.

Expected Benefits for students in Higher Education:

  • Enhanced knowledge and skills to address tourism sector issues through holistic and humanistic approaches, supported by the new textbook and case studies.
  • Improved learning outcomes from innovative teaching methods.

Needs of External Stakeholders:

  • A regular communication channel with higher education institutions to share concerns about tourism sector risk factors.
  • Alignment between learning outcomes of study programmes in higher education related to tourism and labor market needs.
  • Joint academic-entrepreneurial cooperation to solve sector problems.

Expected Benefits for External Stakeholders:

  • Motivation to establish ongoing cooperation with higher education institutions.
  • Support from a framework for collaboration on education and tourism development, developed as part of the project’s final intellectual output.